A Guide to Incorporating Technology in the Home Selling Process

Selling your home today is nowhere like it used to be ten years ago. Real estate agents handled the sale, and consumers essentially sat on the sidelines. The most they did was walk through different homes to look for the right one that suited their needs. However, now they pick up their laptops, phones or tablets to peruse pictures of homes and find aspects that make them unique and desirable to buy.

According to research from the National Association of Realtors, 89% of homebuyers rely on online tools to find the house of their dreams. This means that it’s difficult to sell a home faster and for more money without marketing online. There’s no shortage of home sellers on the market and in order to stay competitive, it’s important that you incorporate technology in the home selling process.

The following are a variety of useful tools you should definitely try using if you want to sell your home at the right time, for the right price:

Social Networks

Social Media

Social media channels such as Facebook, Twitter, and Google+ are excellent tools for spreading the word about a property. These platforms are so interconnected that not only your friends but also the friends of your friends can see your posts. A single post on social media can travel across the world and reach hundreds of thousands of people if it receives enough engagement.

Did you know that around 93% of social media traffic on major real estate websites comes from the social media giant Facebook? If you are planning to sell your home, and want to attract as many consumers as possible, you may want to consider leveraging this social media platform to your advantage.

Real Estate Listing Syndication

Real estate websites such as Realtor, Zillow, and Trulia (and Homes for Sale Round Rock TX) are all available for listing syndication. With the help of this method, original listing information can be disseminated to other third-party websites. In simple terms, it accumulates feedback and data from the original websites based on consumer interactions.

In addition to showing things like who made appointments, the number of clicks and time spent on page, it will also reveal heat maps to display the areas of the page that drew the most user attention. As a home seller, this information is extremely invaluable as it can be used to fine-tune your marketing efforts.

Video ToursVideo Tours

A video is a powerful imaging tool that can be used to show a virtual tour of your home from both inside and out. It provides online viewers the opportunity to see different aspects of the property without actually being there. However, it’s important that you hire a professional to handle this for you, as they will know how to capture the best footage and angles.

According to a research, around 50% of online interactivity is video-based with consumers being 41% more likely to click the thumbnail of a video instead of a picture, or link sending them to another website. Moreover, did you know that videos receive 403% more inquiries as opposed to pictures? Yes, you heard just right!


By focusing on the interconnectivity and technology of your home before it sells, you can make your property more appealing to homebuyers as they are constantly on the lookout for homes with smart features. So, the more smart home features your home has, the more power you have over the homebuyer.

However, what things should you consider installing? Well, things such as a smart security system, smart audio system, and motorized window coverings, among other high tech gadgets can definitely help you sell your home faster. However, these smart home features can be costly, so it’s extremely important to have a budget in place.

Real Estate Apps

Real Estate Apps

The ability to look at property listings on a tablet or smartphone is extremely important to homebuyers who are constantly connected to technology. Major real estate websites such as Trulia and Zillow have mobile apps that allow listings to be viewed on the go, so make sure you have posted your listing on these websites.

Keep in mind, though, that your content and pictures/videos are optimized for mobile viewing, otherwise, you are likely to lose interested buyers if they can’t view certain aspects of your listing. Today, many homebuyers are looking for the house of their dreams on a mobile device, so it’s vital to ensure your listing looks great on all mobile devices.


That’s all there is to it! Incorporate technology in the home selling process, and rest assured that your home will set a lot quicker, for the best possible price.

Oh, by the way, we can do all this for you! We specialize in using technology for selling real estate, including posting listings on social media which are then syndicated. We can also help you do a video tour of your home. In short, we can help you make the best use of technology for selling your home faster using our considerable experience and expertise in this area.

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Dustin Sartoris

REALTOR® Sartoris Realty Group - Keller Williams Realty Office: 512-520-0900 Mobile: 512-520-0455

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